Over the last century, Champion experienced its heyday and downfall, but as the saying goes-it’s a marathon, not a sprint. The brand’s innovations (such as the hoodie!) have become so mainstream, hardly anyone questions their origins. The Champion brand’s captivating past reveals a story of innovation, quality, and reliability. It’s the symbol of Champion-a clothing company with more than a 100 years of history.


The signature red, white, and blue “C” is a symbol of quality and authenticity.